Anthem
Anthem is a new company that ventures in the scouting and transfer of professional football players from one association football club to another. Operating mainly in Spain, Switzerland and Mexico, Anthem also organizes and promotes sporting events, such as football matches.
Anthem commissioned us to create a premium brand that communicated the prestige, class and authority proper of the opulence of professional association football. The outcome is a keen and dynamic juxtaposition of authority and amusement. The dignified, gold embossed lion-and-ball icon over uncoated black paper convey the earnest and luxurious aspect of the company, while the bursts of luminous green represent its sportsmanship and flair.
Anthem is a new company that ventures in the scouting and transfer of professional football players from one association football club to another. Operating mainly in Spain, Switzerland and Mexico, Anthem also organizes and promotes sporting events, such as football matches.
Anthem commissioned us to create a premium brand that communicated the prestige, class and authority proper of the opulence of professional association football. The outcome is a keen and dynamic juxtaposition of authority and amusement. The dignified, gold embossed lion-and-ball icon over uncoated black paper convey the earnest and luxurious aspect of the company, while the bursts of luminous green represent its sportsmanship and flair.
Anthem es una empresa que se encarga del scouting y la transferencia de jugadores de fútbol de un club a otro. Operando principalmente en España, Suiza y México, Anthem también se encarga de organizar y promover eventos deportivos.
Anthem nos buscó para crear una marca que comunicara el prestigio y autoridad propio de asociación con las opulentas y tradicionales federaciones internacionales de fútbol. El resultado es una yuxtaposición sagaz entre autoridad y amenidad. El ícono dorado en relieve sobre papel negro no estucado comunica el aspecto sobrio, lujoso y autoritario de la marca, mientras que el verde neón representa su espíritu deportivo.
