Finsta is a Finnish law firm, whose attitude towards attorney business is unique. Finsta feels a strong empathy towards his own customers: When a… Read More
Finsta is a Finnish law firm, whose attitude towards attorney business is unique. Finsta feels a strong empathy towards his own customers: When a person is in a situation where he or she needs a lawyer, the situation is often of crisis and distress.
That situation does not become any easier with how most law firms are communicating about themselves: unkind images of sturdy bookshelves filed with law books, scales weighing right and wrong and unsincere stock photos of wide smiles.
Those images leave the person looking for help helpless and cold. Finsta wanted to change this. Our objective was to portray that strong relationship of trust between two humans, lawyer and his client. That threshold of contacting should be as low as possible.
The creative solution: what idea or perspective mandate approached The lawyer is a human expert, who will always fight on your behalf. We needed to create an image of a more human and personal law firm.
Overall tonality for communication was found in the passions of our client's leisure time. By concentrating on things closest to our clients heart, we were able to find a mirror for portraying our client's values and ways of conducting business. Humanity, perseverance and will to fight for the best interest of clients were manifested through images of hiking and boxing.
Finsta’s logo is based on the formulation of the letter s. It was adapted to fit the industry symbol § (clause in Finnish law literature). To prevent too banal highlighting of the symbol §, the same design thought was carried in all letters of the logo. Read Less