COLORS by House Of Cultivar
House Of Cultivar are on a mission to "cultivate, curate, and celebrate craft cannabis". They commissioned Made Up Studio to create an identity for their new product: COLORS. The brief was to create an identity that communicated the many 'strains' inherent in this new product, suggestive of a 'remix', with colours and forms coming together to create something new.
I created some 3D typography, to be used as key art for the new brand, in addition to an animated version, an editable poster for their new releases, and a stripped back vector version of the type with brand guidelines relating to logo usage, colour palette, and typeface usage.
Scroll for artwork, brand, and process.
Artwork: static
Artwork: animated
Artwork: editable poster
Artwork: simple (3D)
Brand: logo (vector)
Brand: colour palette & usage
Brand: logo variations
Brand: type (Hypatia Sans)
Brand: logo + sub
Process: sketches
Process: digital exploration
Process: refined sketch
Process: 3D development
Process: vector artwork
Process: 3D build
Process: art
