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An new message of the 2014 campaign Healthy Canadians for Health Canada. Gator, is a smart visual metaphor which means educating Canadians at ris… Read More
An new message of the 2014 campaign Healthy Canadians for Health Canada. Gator, is a smart visual metaphor which means educating Canadians at risk of food poisoning and safety of our domestic life. Here a sneaky alligator appears in the middle of a kitchen sink. The danger does not always come from where you think. Like its last, this message directs us to the website and data base of the federal agency, where you can find valuable tips on health and safety. Read Less
Published:
 
Health Canada
HealthyCanadians.gc.ca

Gator,  a new message of the 2014 campaign Healthy Canadians for Health Canada, signed by Christian Langlois, commercial film director at Les Enfants in collaboration with the agency Ogilvy Montreal. This is a smart visual metaphor which means educating Canadians at risk of food poisoning and safety of our domestic life. Here a sneaky alligator appears in the middle of a kitchen sink. The danger does not always come from where you think. Like its last, this message directs us to the website and data base of the federal agency, where you can find valuable tips on health and safety.

This message uses atypical cinematic techniques and computer graphics. An  high end technologies, including a motion control system, submersible lenses, automation system for VFX and mechanical fluids. Some digital manipulations have use to add fluidity and to complete everything.
 
The last campaign which Health Canada collaborates with Ogilvy and director for 3 times, have been served 2 Awards of Excellence by the Rx Club Awards of New York in last December and have been showed at the Talent Gallery of Adweek 2012 and won 2 silver at the Summit Awards in 2012.
 
The Making of Gator
Advertiser: Health Canada, Government of Canada 
Clients: Karine Goneau-Lessard, Natalie Cusson 
Agency: 
Ogilvy Montréal - Canada
VP Creation: Martin Gosselin 
Creative director: Gavin Drummond 
Creatives: Thembi Lassiter, Mathieu Roy 
Customer Service: Lina Castrechini 
Electronic producer agency: Johanne Gougeon, Marie Claude Langlois 
Production House: Les Enfants
Director: 
Christian Langlois - Les Enfants
Executive Producer: Céline Ceillier - Les Enfants
Cinematographer: François Dutil 
Production designer: Jean Francois Campeau 
VFX and props: Etienne Proulx 
Production Manager: Stéphane Guérin Lajoie 
Coordination: Morgane Pearon - Les Enfants
Post production: Fly Studio 
Music: La Majeure
Sound: Luc Prefontaine - Studio La Majeure