Packaging System for Liang Pin Pu Zi 良品铺子, 2022

Designed a flexible yet consistent packaging system for one of the biggest snacks brand in China - Liang Pin Pu Zi. The packages were embed with a vibrant color palette and a bold, modern, confident visual language by typesetting item information in exaggerated hierarchy. The interaction between customers and products is simplified but also enriched by outstanding big types which gain enough attention in both online & offline displaying context. The easy-to-use packaging system also allows the brand to be able to produce new packaging design easier and faster.