We created an open identification for the most important advertising organization in Poland – SKM SAR. The idea of the sign relates directly to the world of advertising – its language, the aesthetic procedures, positive and negative actions and the stir it makes (clutter – an advertising noise). The sign builds a strong image of a professional business organization, but it does not compete with the image of companies associated in SKM SAR. The open formula of the identification allows for its wide exploitation in advertisements and other SAR materials. 

Environmental design: UVMW
Interior design: Anna Zimecka
Photos: Grzegorz Hospod