Freshly Cut Design (FC Design) is the branding system I designed for my freelance graphic design business. Plenty of white space and breathing room, pops of bright color, legible typefaces with a bit of finesse, and a definitive hierarchy define Freshly Cut Design’s aesthetic concept.  The brand consists of a stacked logo with FC Design, the entire brand name in horizontal format, and a submark for a punch of personality and flair when appropriate. The color palette is refreshing without being overwhelming, and the typefaces mix traditional and modern styles for a unique aesthetic.