The project: Design a system of packaging for a high-end bottled beverage to be sold in gourmet food stores such as Whole Foods Market, Trader Joe’s or Central Market implementing a system that is flexible enough to accommodate more than one flavor.

In a sea of "healthy" juices and smoothies, Hella Smoothie offers an alternative choice with their crazy, delicious flavor combinations. The high sugar content makes them more of a treat than a nutritional boost - hence the playful tagline of "smoothies with questionable health benefits."