During the time JA.CA was ahead of Centro Cultural Banco do Brasil's (CCBB) education program, between 04/2018 and 01/2022, I worked on the project as design coordinator. The idea behind the project was to put the education program on the same level as the exhibitions the museum hosted.

Programa CCBB Educativo – Arte & Educação was a transversal and multidisciplinary effort, creating events, strategies and publications that nurtured the experience of the museum's visitors with creativity, obstervation, reflection and investigation.




The scope for the project's visual identity was pretty vast, and the deadline quite short, with countless activities structured around 6 different axis happening independently in 4 different cities.

To deal with this level of complexity in such short notice, the strategy was to define the design systems most basic 'building blocks', that could then be repeated and adapted for each individual work. That solution gave the system enough flexibility to allow us to use each new design challenge as a chance to further explore the possibilities of the visual identity.




The reach of the design department was quite broad: images for social media, posters, animated vignettes, uniforms, documents, leaflets, badges, websites, hotsites, apps, etc. The printouts made for some of the exhibitions, named Convite à Ativação (something like 'triggering invitation') were the most challenging and exciting projects.

Developed collectively involving people from all the different areas of the project, the goal of the project was to take the discussions brought by the exhibition even further, with content and activities that sought to promote dialogue, reflection and creativity.




Each project started with the following question: "what are the topics brought by this exhibition that we can further explore on our material?", followed by "how can we use the resources of the print material to help us take this discussion to the next level?".

Overall there were 16 print editions of the Convite à Ativação, with different sizes, activities and approaches for each one of them. A .pdf version of each one of them can be accessed on https://educacao.jaca.center/conviteativacao.




Convite à Ativação / Jean-Michel Basquiat

Desali, Francisca Caporali, Gabriel Figueiredo, Leo Passos, Sarah Matos




Convite à Ativação / 50 Anos de Realismo

Cintia Maria Ricardo, Francisca Caporali, Gabriel Figueiredo, Geancarlos Barbosa, Gleyce Kelly Heitor, Pablo Lafuente, Samantha Moreira



Convite à Ativação / 100 Anos de Athos Bulcão

Francisca Caporali, Gabriel Figueiredo, Micrópolis




Convite à Ativação / Construções Sensíveis

Bitu Cassundé, Fabíola Rodrigues, Francisca Caporali, Gabriel Figueiredo, Gleyce Kelly Heitor, Janine Magalhães, Lais Moraes, Leo Passos, Maria Clara Boing Pablo Lafuente, Samantha Moreira


CCBB Educativo
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CCBB Educativo

Selected projects developed as design coordinator for Centro Cultural Banco do Brasil's education program (04/2018 — 01/2022) Photos from Estúdi Read More

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