• Add to Collection
  • Tools Used
  • About

    About

    Do brands have souls? Ytre is a magazine exploring the communication of brand personality through visual identities and emotional design. School … Read More
    Do brands have souls? Ytre is a magazine exploring the communication of brand personality through visual identities and emotional design. School project at Westerdals, march 2013. The first thing we judge people by is their appearance. Clothes, haircut and even dialect, give us a clue about the person on the inside. In this magazine I examine the emotional aspect of visual identity, because branding is all about breathing human character into a company. Each article has it's own caricature, reflecting my impression of the people or characters featured in the magazine. Among others they are art director Trond Vestengen (Ernö) and creative director Magne Benno Hopp (Rayon). Read Less
    Published: