Novelty
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About

About

Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a p… Read More
Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico, Novelty is the high-end fashion store of curiosity shops. Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad. Read Less
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Novelty

Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico, Novelty is the high-end fashion store of curiosity shops.

Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.
Novelty es una tienda de ropa para mujeres jóvenes con un gusto por la moda fresca y moderna.  La tienda empezó como un proyecto cuando regresaron sus socias de la brillante escena de arte y moda en Nueva York.  La tienda ofrece una selección de artículos que pueden considerarse tendencias extravagantes y originales, que no se encuentran fácilmente en otra tienda. Es por eso que seleccionamos Novelty para el nombre de la marca. Ubicado en Calzada del Valle, un bulevar con jardines en el interior de la exclusiva zona de San Pedro, un suburbio de la ciudad metropolitana de Monterrey, México, Novelty es una tienda de curiosidades dedicada a la moda.

Al igual que su ropa, la marca es sobria y femenina, pero tiene la habilidad tener elementos más excéntricos, como las marcas de acuarela en la papelería o la composición estilo collage en su anuncio impreso.