Identity refresh for Francks Kylindustri, a swedish company specializing in commercial cooling solutions. They expressed a strong desire to keep their existing logotype, as it had good recognition within the industry and had roots going back to the company's founding in the 1950's. With this in mind, we focused on updating and future-proofing the mark, redrawing the friendly polar bear which had deteriorated over the years, and adjusting typography, colors and proportions. From there we went on to create a complete identity program including a new website.

 

Art direction/design: Sebastian Troedson
Agency: Bror Rudi Creative • Creative director: Lisa Lindgren • Project manager: Kalle Bohr

Production manager: Madsine Lindberg • Web development: Oh my