Over the last few years I've been involved with creating packaging design for Sweden's leading supplier of gluten-free products, Semper. The range includes over 70 products, including various subcategories such as frozen bread, breakfast cereal, pasta, cookies and mixes for baking.
Since a grid for the design was already set in place when I began working with the client in 2010, a big challenge has been to adapt and modify the design elements to suit the needs of the various products and formats provided by the suppliers. During the last three years, we have introduced over 30 new products to the swedish market, and Semper remains the dominant force in the gluten-free shelf.
Art direction/design: Sebastian Troedson • Creative direction: Lisa Lindgren • Production management: Jonas Fläckerud • Project management: Kalle Bohr • Photography: Joel Wåreus & Calle Lindgren