Not your typical brand. Effy are all about feeling good looking good and being on top of your beauty game just like our bold customers .To engage with them they opened new SM avenues for #EFFY community and drive conversational content for engagement. 

Strategy for introduction of USPs and top of mind presence on platforms for the new market.

Focus on USPs and diversification of content by using available IG tools to craft engaging posts based on current and seasonal topics.