Becca PizzaBar
Branding and packaging.
Becca is a new pizza place located in a hot Brazilian island, an amazing place to find your true love.
“My only serious relationship is with pizza 🖤”
Becca is the dream place for pizza lovers. Those who, after all failed love stories, were never disappointed by pizza. Those who could even tattoo one on their skin and never regret it.
Through this narrative, we created a visual identity that represents this captivating, hot and passionate atmosphere.
In a context of creativity and reinvention, its pizzas are not tied to traditional Neapolitan recipes, valuing experimentation in the kitchen and always bringing new flavors to the menu.
The entire identity sought to make the narrative of pizza lovers tangible. The brand illustrations follow a tattoo aesthetic, from the lines to their compositions. The menu subtly and subjectively refers to sexual positions: the illustrations represent “positions” and the flavor names came from Kamasutra translated into Italian. Seeking to convey the character of experiments in parallel with tattooing, the brand's typography consists of a combination of “sans serif” and “gothic” styles. The graphics, which convey a melting sensation, together with the chromatic palette represent the warm and captivating atmosphere of the brand, as well as the oven that prepares Becca pizzas.
