Naming, Branding, Signage & Web
Electra is a trendy ramen bar located in Florianópolis, a tropical island in southern Brazil
Our main goal was to create something different from the classic Japanese restaurant aesthetic as the founder is a Brazilian chef who loves eastern culinary but doesn't have any direct connections with Japan. The briefing was to imagine the place as a cyberpunk hideout for a gang in which the big boss is a Japanese young woman.
We partnered with Emanuella Wojcikiewicz Architects to created cyberpunk atmosphere with a lot of neon lights and electricity flowing all over the place. The cyberpunk theme called for an English name for the place. We tried to convey the futuristic aesthetic in the branding, using bright colours against dark backgrounds and busy layouts.