Since 2013 I have worked with Calvin Klein on a variety of projects. Below are a slection of marques, typefaces and branding projects from this time.
Branidn for the new fragrance CK2.
CK Performance Sans - developed for the CK Performance sportswear range.
The first project was the marque for their new Dark Obsession fragrance - a variation on my Dark White typeface. This adorned various press ads and, of course, the packaging.
This was developed for their RCKR KICK jeans, available through Macy's. I wanted to make a reference to the dual stitching on the seams and, while there was a lot I liked about the typeface Metropolis, all of the proportions felt out so I redrew this from scratch. Note the 3 unique cuts of the K and two R's - we wanted each letter to feel unique where possible.
