Branding of 'me right now’ — the playlist that feels you.
The playlist claims to be nothing less than the place to go for German Gen Z's music trends. It is intended to be the musical home for the highs and lows of contemporary teenage emotions. The design system is unapologetically simple and sometimes a bit messy, just like a creative process can be. It should feel structured by the boundaries of the various devices and programs you use, but what’s in the boxes – is you, in that moment. I worked together with Spotify Editorial Design to define the style and build out the toolkit.
Client: Spotify
Creative Direction: Shahin Haghjou and Vanessa Nikolidakis
Editor: Gerwin Laux
Project Managers: Michelle Pham and Loren Lee
Production: Dojo GmbH
Media: Universal McCann GmbH
Creative Direction: Shahin Haghjou and Vanessa Nikolidakis
Editor: Gerwin Laux
Project Managers: Michelle Pham and Loren Lee
Production: Dojo GmbH
Media: Universal McCann GmbH
