eBay is more than an e-commerce,
it's a community made of people who share values, passions and experiences.
That's why the new brand campaign for the Italian market
That's why the new brand campaign for the Italian market
shows and highlights the stories behind every purchase on eBay.
Billboards
eBay stories went bigger, landing on more than 1500 billboards all over Italy, with several consumers
insight-driven messages and site specific creativities in the biggest cities.