Heinz - Stadium Heroes


Heinz enters the world of football celebrating those fans that are always at the stadium, 
but never inside, the paninari: true Italian stadium heroes.

"Heinz Proud Sponsor of Calcio Mangiato" is a creative platform that ties in with all those moments where football and food coexist
 (can you even imagine a salamella at the stadium without sauces?).​​​​​​​

While the paninari enjoyed the game inside the stadium on the outside, three exceptional chefs kept the food trucks running (creating delicious contents for their social media)

Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Head of content: Ludovica D’Aquino
Art Director: Mariano Barresi
Copywriter: Alessandro Magnani
Junior Art Director: Marzia Cimino
Junior Copywriter: Camilla Viganò
Client Director: Elena Panza
Account Director: Martina De Siervo
Account Manager: Silvia Asta
Chief Strategy and Innovation Officer: Lorenzo Foffani
Strategy Director: Marco Mammino
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Vincenzo Perrotta
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post Production Director: Seba Morando
Post Producer: Miriam Ottina
Senior Film Editor: Niccolò Gobbi
Motion Designer: Gabriele Frigimelica
Junior Film Editor & Motion Designer: Federico Catania
Editor: Davide Vitola
Colorist: Giorgia Meacci
Musica e mix: Magma Music Agency
Regia: Alessandro Redaelli
Autore: Ruggero Melis
DOP: Tommaso Merighi
Scenografia: Amalia Valsecchi
Fotografo: Glauco Canalis

Heinz - Stadium Heroes

Project Made For

Heinz - Stadium Heroes

Heinz enters the world of football by celebrating the true stadium heroes: the Italian paninari. With the new platform "Proud Sponsor of Calcio M Read More