Hot Spring Spas
Virtual View AR App
Visualize that perfect spa in your space.
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Areas of Expertise
UI & UX
Platforms
Web and Mobile
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Challenge
Develop a new landing page for the Hot Spring Spas Virtual View AR App, which puts the power of augmented reality at the shopper’s fingertips. Users can use the app to shop and compare models virtually, in any color combination, and see how they look in their space.
The goal of the landing page is for the user to find out more information about the app’s benefits and features and guide them to download it on the app store. Additional content sections throughout the brand website were also created to drive traffic and cross-link to the new landing page.
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Process
Step 1 | Research
I developed a competitive analysis of other company's AR app-specific landing pages and then presented those findings and UI/UX recommendations to internal stakeholders to use for our landing page.
(Screenshots of presentation below)
(Screenshots of presentation below)
Step 2 | Wireframing
I created desktop and mobile wireframes and managed the proof reviews for the new landing page.
(Wireframes shown below)
Step 3 | Design, Web Build, and Launch
I provided UI direction with a graphic designer to mock up the landing page as well as coordinated with web developers to build out the landing page in a staging environment.
I then QA'ed the page to ensure the layout, formatting, and all appropriate items were working correctly and adhered to the brand before launch.
(Mockups shown below)
Step 4 | Web Analytics and Engagement
I pulled web metrics from Google Analytics and engagement data from HotJar on the landing page performance 2.5 months after launch and presented them to internal stakeholders.
Landing Page Web Data:
• Unique Page views: 9,293
• Total Number of Sessions: 3,493
• Avg. Session duration: 1:37 min
• Total Number of Sessions: 3,493
• Avg. Session duration: 1:37 min
App Download Button Data:
• 53% of users are clicking one of the app download buttons on the page.
• 53% of users are clicking one of the app download buttons on the page.
• Unique clicks on download buttons: 1,831
Heat maps:
• Most activity occurred on the app download buttons on the page which was our goal.
(Heat maps shown below)
Heat maps:
• Most activity occurred on the app download buttons on the page which was our goal.
(Heat maps shown below)
