CB&T Brand Guidelines
Our brand represents a commitment to build value and trust.
_________
Areas of Expertise
Branding & Identity
_________
Challenge
Develop new Brand Guidelines for California Bank & Trust. Users of the guide should be able to gain an understanding of the overall brand, including logo, color, typography, photography and icon usage.
_________
Process
Research
Using our old brand guidelines and other company's guides gained through online research, I met with my internal stakeholders to identify what items would need to be listed in the guide and created an outline.
Design
Using inspiration from top brand guidelines, I designed with the notion that the guide would utilize a lot of white space, use minimal text to illustrate each point and would better match our evolving brand look and feel.
This is the current guide as of as of January 2021. ©2021 Zions Bancorporation, N.A.
