®KOTS: King Of The Streets
Street Football is massive in West Africa, there are millions of fans and players, but few professional structures in place. KOTS professionalizes Street Football. This allows players to commercially benefit, and gives brands a massive platform to reach millions of consumers.
Concept: We are telling the story of the players. Our brand is rooted in the everyday street culture of West Africa. Colorful. Noisy. Fast-paced. Entertaining. Chaotic. Celebratory. Bright highly satured colors. Overlays. Player imagery. Diagonal lines. Local patterns. African fabrics.
Services: Branding, Art Direction, Graphic Design, Website Design.
Website: kingofthestreets.africa
Street Football is massive in West Africa, there are millions of fans and players, but few professional structures in place. KOTS professionalizes Street Football. This allows players to commercially benefit, and gives brands a massive platform to reach millions of consumers.
Concept: We are telling the story of the players. Our brand is rooted in the everyday street culture of West Africa. Colorful. Noisy. Fast-paced. Entertaining. Chaotic. Celebratory. Bright highly satured colors. Overlays. Player imagery. Diagonal lines. Local patterns. African fabrics.
Services: Branding, Art Direction, Graphic Design, Website Design.
Website: kingofthestreets.africa
The ®KOTS Brand
It's all about the players. The KOTS logotype consists of a symbol and is a major representation of King of the Streets. It is a highly valuable corporate asset that must be used consistently in all channels in proper, approved forms.
Our trademarks are some of the most important parts of our identity. They carry our brand colors as well as typography, creating coherence and brand recognition across a lot of different touchpoints.
Art Direction
Concept: We are telling the story of the players. Our brand is rooted in the everyday street culture of West Africa. Colorful. Noisy. Fast-paced. Entertaining. Chaotic. Celebratory. Bright highly satured colors. Overlays. Player imagery. Diagonal lines. African fabrics. Street Art. Geometric local patterns & circles. Prominent green, yellow, red, orange, blue. Focus on player imagery.
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