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The Hertz "漂流號 UC428"
| Creative Direction | Music Video Production | Visual Design |
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“For small creatures such as we the vastness is bearable only through love.” - Carl Sagan
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We have collaborated with The Hertz - an indie band based in Hong Kong, to develop the music video for their latest single "漂流號 UC428". From concept development to casting, and from props & styling to full video production & graphic design, we helped The Hertz to craft an omni-channel campaign for the music video launch.
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SCOPE
(i) Music Video Production - Concept Creation; Casting; Art Direction; Props & Styling; Video Shooting & Post-Production
(ii) Song Title Lockup Design
(iii) Art Direction - Poster Design & Social Media
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SCOPE
(i) Music Video Production - Concept Creation; Casting; Art Direction; Props & Styling; Video Shooting & Post-Production
(ii) Song Title Lockup Design
(iii) Art Direction - Poster Design & Social Media
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DESIGN CONCEPT OF THE TITLE LOCKUP
The song is welly crafted based on a reverb vibe and spacey tone. To echo with the ambient and loneness from the guitar melodies and from the music video scenes, we've applied thin lines as the core design elements on the title lockup, as a way to present the drifting movement in space and the motions of times. Together with the animation art direction from 十田中太郎 in the single cover, the title lockup blended into the visual nicely in a way to keep the readability of the complex Chinese wordings, and to keep it abstract and meaningful with the song context.
The song is welly crafted based on a reverb vibe and spacey tone. To echo with the ambient and loneness from the guitar melodies and from the music video scenes, we've applied thin lines as the core design elements on the title lockup, as a way to present the drifting movement in space and the motions of times. Together with the animation art direction from 十田中太郎 in the single cover, the title lockup blended into the visual nicely in a way to keep the readability of the complex Chinese wordings, and to keep it abstract and meaningful with the song context.
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CREDITS
漂流號 UC428 - The Hertz
Composer: Ricky Wu @ The Hertz, Herman @ The Hertz
Lyricist: 阿檸
Arrangement: The Hertz
Producer: 馮庭正 Clem Fung
Composer: Ricky Wu @ The Hertz, Herman @ The Hertz
Lyricist: 阿檸
Arrangement: The Hertz
Producer: 馮庭正 Clem Fung
Music Video
Director: Jason Tsang
DOP: Andrew Lau
Client: The Hertz
Agency: Welvermind
Post Production: Andrew Lau, Jen Choi
Graphic Design: Jason Tsang
Cover Artwork: 十田中太郎 Reducto1
DOP: Andrew Lau
Client: The Hertz
Agency: Welvermind
Post Production: Andrew Lau, Jen Choi
Graphic Design: Jason Tsang
Cover Artwork: 十田中太郎 Reducto1
Female Lead: Ceci Chui
Male Lead: Stanley Chiu
Crew: Sophie Ruan, Kinki Kwok, Jack Tsang, May Tsang
Crew: Sophie Ruan, Kinki Kwok, Jack Tsang, May Tsang
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A project by Welvermind
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