We Wanna Learn 好想學

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We Wanna Learn 好想學

Brand Strategy, Visual Identity Design & Web Design

While helping to unite the world with culture and community, it is vital to have the right identity to stand out and expand that mission. We Wanna Learn 好想學 (WWL) is the world’s first e-learning platform to preserve and share Cantonese and Hong Kong culture.

Based both in Hong Kong and San Francisco, WWL have developed authentic online programs about traditional Hong Kong culture from experts, including learning Hong Kong-style cooking to Mini-bus calligraphy and to Nunchuck; the WWL community of learners and sharers is growing every day across the globe. Welvermind has been invited to develop a strong foundation on brand & strategy for this ambitious mission from WWL.

The project started with optimising a set of bright and vibrant brand colors to give a bold and energetic impression. The logo is crafted with a pair of brackets with a sparkle, that echo with the brand philosophy of sharing straight-to-the-point content. We Wanna Learn is here to inspire and to be inspired.

The concept has been extended to apply on multiple brand touch points, including social media and website. In order to avoid being a traditional e-learning platform, we bring the visualisation further onto the website design, with sharp and modern design touch to consolidate the overall brand image.