这是一套喜茶六一儿童节包装及周边设计。
我们用简单随意的线条，不规律的断点与弯曲形式，组成一个个不同的笑脸表情，表达“喜”的情绪。这套设计延续了喜茶一贯的极简主义风格。
简约主义强调去除一切不必要的表达，实质上是在强调一种对事物本质的探寻。越接近本质的东西，才能越简单。因此我们在表述喜茶「一直灵感」的slogan时，把对灵感含义的解释，状态的描述，感受的形容等一两句话说不清楚的概念渐次剔除掉，最后只留下灵感带给我们的情绪上的觉知：“喜”。因为情绪是我们与世界交流给出的最直接的反馈，是不需要解释和学习就能体会到的本能。这就是极简本身。
另外，简约主义一直在构建的是一种实用和朴素的秩序。因此不免会有一些疏离感。我们想在简约主义热衷的工整克制的表达上，加入一些约定俗成的表达情绪的符号，增加了一些经常在“极简主义”中被省略掉的情绪交流，让设计既在框架内，又与这个框架有一些矛盾和冲突，以此探索极简主义在表达上的更多可能性。
This is HEYTEA's set of children's day limited packaging and peripherals products.We created a series of emoji to convey happiness with free lines in the minimalist expression of HEYTEA.
Minimalism emphasizes the removal of all unnecessary expressions and the construction of a practical and simple order. Therefore, it is easy to create a sense of distance with people. We want to continue the neat and restrained expression of minimalism, and add some emotional communication that is often omitted in "minimalism" by adding some symbols to express emotions.we hope that this design is both within the framework of minimalism and with some contradictions and conflicts with it, so as to explore more possibilities in the expression of minimalism.
摄影：喜茶HEYTEA团队/智力有限设计工作室
视频：喜茶HEYTEA团队
