Dhanashree Pimputkar's profile

Tropical Kerela Tea | Visual Identity | Packaging



Tropical Kerela Tea
"Tropical Kerela Tea" is a fictional visual identity project for the Tea brand. This project was done as a part of the "36 days of type" challenge conducted on Instagram for the letter "T". I created monograms for each letter and extended the monogram into a fictional company and its visual identity within a day. Here I have modified the original "T" designed for the challenge and have made few changes in the layouts. The visual identity is for the premium tea brand based in Kerela. The tea production is of high quality and is harvested organically. It has a luxurious feel as it is a high-end brand and would cost higher than the average tea brand available in the market because of its quality and production techniques.
In this project, I have designed a logo for a tea brand and a series of packaging along with the collateral for the brand.  The look and feel of the brand is premium, luxurious and sophisticated.

Thank you!
Watch the entire series on Instagram!


Tropical Kerela Tea | Visual Identity | Packaging
Published:

Tropical Kerela Tea | Visual Identity | Packaging

Premium visual identity for a fictional Tea brand named "Tropical Kerela Tea."

Published: