'Spice &Pickle' is a fictional Indian FMCG product that serves its audience the famous local Indian spices and unusual pickles and pastes. The key factor about the product is that each product is authentically crafted just like ancient times.
The logo of the company 'Spice & Pickle' is developed by the custom typeface to give an authentic Indian look. The look and feel of the logo is rustic, authentic, bold yet elegant. The packaging of the product is a unique part of the brand. It has an illustration of the people grinding spices just like old times. It gives a scene of originality and the spice history of India. It has a label with essential details on it.
The style used for illustrating the labels of powder is semi-realistic and rustic with a monochrome of rustic orange color. The overall motive was to capture the essence and the entire process and the tools used for grinding.
Label Illustration for the pickle and powder has a very specific tertiary color palate. The motive was to capture the authenticity and showcase the spice heritage of the country.
