Chevrolet Groove
SUMMARY
Campaign I Commercial I CGI
We joined forces together with Chevy and CW to launch the new Chevrolet Groove.
Follow the Chevrolet Groove glide past neoclassical streets, modern boutique shops, bridges, a coastal highway, and past a few people on the way. As our camera revolves around Groove's metal reflections, we find ourselves on a quest to Find New Roads.
This project premiered across the United States as well as a number of South American countries.
Brand: Chevrolet
Agency: Commonwealth // McCann
Director: Bipolar Studio
Production & CGI: Bipolar Studio
Color & Finishing: Bipolar Studio
Case Study
HOW WE DID IT
We virtually location scouted and pulled authentic references from real cities and streets. We then built fully CGI sets.
Our goal was to create an authentic experience full of movement and detail. We refined everything from large architectural structures all the way down to tiny props within each frame and a few CG characters to bring a little bit of a warm touch.
