CHALLENGE
Getting the younger generation interested in the cultural history of Singapore.
OBJECTIVES
To promote and breathe life into the existence of NAS - emphasize the importance of identity and understanding Singapore's cultural heritage.
Getting the younger generation interested in the cultural history of Singapore.
OBJECTIVES
To promote and breathe life into the existence of NAS - emphasize the importance of identity and understanding Singapore's cultural heritage.
SMP
Inculcating invaluable knowledge & experience that cannot be found elsewhere
BIG IDEA
Get your facts right; what you don’t know may kill you
TAGLINE
Knowledge is Wealth You Can’t Put A Price Tag On
PLATFORM 1.1
Viral Video - YouTube
Viral Video - YouTube
DESCRIPTION
Having disappeared for a decade, Family members have yet to give up the search for Lim Teck Beng. Upon receiving a video footage of him being gagged & trapped in a dark room, They spread information & details using digital media via a youtube video.
Having disappeared for a decade, Family members have yet to give up the search for Lim Teck Beng. Upon receiving a video footage of him being gagged & trapped in a dark room, They spread information & details using digital media via a youtube video.
The story “Disappearance of Lim Teck Beng” is carried through a story using social media, a cost effective way and to utilise the viral potential of social media to reach out to a wide audience. The strategy is to use a real life circumstance that can happen to anyone to get them curious.
PLATFORM 1.2
Microsite - Interactive Game
Microsite - Interactive Game
DESCRIPTION
Working together with the viral video is the “Help Lim Teck Beng” microsite. Viewers are redirected to the microsite where they have to search for clues via an interactive game to “help lim teck beng” escape from a locked room. The escape code “6(2)2(1)7(4)” spells the alphanumeric code for ‘NAS’.
Working together with the viral video is the “Help Lim Teck Beng” microsite. Viewers are redirected to the microsite where they have to search for clues via an interactive game to “help lim teck beng” escape from a locked room. The escape code “6(2)2(1)7(4)” spells the alphanumeric code for ‘NAS’.
The objective is to spoof the NAS experience of “looking around for information on your own - information that is true and factual. What follows after the user “solves the mystery” is a short description of what NAS is about and the option to “share” and “like” on social media.
*DISCLAIMER
NOT FOR COMMERCIAL USE.
This project was conceived for a final year project at LASALLE College of the Arts.
Music used is the property of their respective owners and no rights may be granted to the music.
CASE STUDY VIDEO
STORYBOARD
