RATTHA STUDIO
Brand Identity — 2021
Rattha Studio is a new Dubai-based architecture and integrated design firm founded by architect and artist Sahil Rattha Singh, whose work 'Haweia' was awarded the 2020 Christo and Jeanne-Claude prize, which seeks to encourage the creation of new artworks in the UAE and serve as a launch pad for visual artists throughout the Emirates.
Rattha Studio aims to improve the lives of people and societies through architecture and environment design. Based on close communication and collaboration with its clients, the studio seeks to challenge the limits of architecture, searching for new, unique and inspiring solutions.
Sahil and his team came to fagerström because they needed to develop the visual identity for their new architecture studio, which should reflect the quality of their work, communicate their value proposition, and serve as a platform for the firm to achieve its ambitious goals.
The brand is based on two concepts that are an essential part of architecture; mathematics and pillars. The logo is a wordmark in which the two letters 'T' of the name come together to represent at the same time the Pi symbol (π), a number that is present in any construction that includes rounded shapes, and two pillars that support the load of the horizontal bar of both letters.
The result is a clean, simple and elegant brand, which subtly integrates an iconic and recognizable symbol, which helps us to communicate the strategic concept and put the brand in context.
REDEFINING LIMITS.
Architecture | Integrated Design
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Dubai, UAE
