Texpol

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For over 30 years of activity Texpol has grown significantly. The control has been taken over by the next generation, who decided to take care of the brand image. Made metamorphosis, completely changed the perception of the company drawing attention of customers and the industry.

The goal of the project was to visually modernise the brand and make it stand out from the relatively homogeneous industry. Moreover, the new branding was to become an additional tool that would allow to effectively use the new forms of brand promotion.

In the new brand mark we wanted to make a subtle reference to nails, which gave rise to the development of the company. We could not miss the contemporary dominant field of the company's activity which is a tool wholesale and a network of tool centers.

The logo defined a guiding graphic theme that provides high brand distinctiveness. With the freedom of customization, the company has gained the convenience of reproducing any visual identity materials.

The created slogan "It can be done" refers to the natural life of the industry avoiding officiality and unnecessary courtesy. We wanted to emphasize the directness and closeness of relations between the brand and its customers.

We also designed a brand description that highlights real benefits and competitive advantages. In addition, it serves as a manual for the team to ensure consistency of communication.

Standardized visual and verbal language allowed for the development of a range of visual identity materials and promotional media branding.

Rebranding is finalized by the created website, which in a convenient way will allow customers to find key information and materials, thus reducing the workload of the customer service department.