Assemble Building Co.

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Assemble is a Western Australian building and construction company that specialises in creative, human-centric and high-quality projects. The business was built on the idea of connecting the complimentary skillsets of a ‘maker’ and a ‘manager’, combining logistics with creativity in a robust and effortless way. They work where detail meets the big picture. Assemble were growing, and needed a new brand identity that could contextualise their new offerings and communicate their maturity, expertise and the high quality of their product.

The logo is representative of the coming together of complementary skills and points of view, with each side of the ‘A’ leaning on the other to stand upright: the maker and the manager; architects and craftspeople; Assemble and their clients. The blocks within the logo become a larger part of the brand, constructing and deconstructing to reflect the adaptive nature of the business. Combined with precise typography and a grounded colour palette, it forms a brand that feels contemporary, strong and demonstrates their emphasis and commitment to collaboration, good design and beautiful craft.

assemblebuilding.co