Client: Gaudí Food
Type of work: Art direction and graphics
Photos: Enric Badrinas
Realization: 2019
Gaudí food. A brand of chocolates that relates to the Gaudí world with the most finely selected confectionery. Each flavor of the three chocolates signifies a journey by the Antoni Gaudí towards a taste that reminds us once in the mouth the meaning of each one of them.
The graphic idea of the project is to try to mix the chocolate flavour with the Gaudi aesthetics, going through the typical “trancadis” of the artist in the form of uvi (print technique), as in the shapes of each packaging element. It is worth mentioning the modernist typeface used by the project to better understand the relation to the artist.
The three packs, “Bosque”, “Mar meditarrani” and “Flora”, are three natural spaces where the Antoni Gaudí felt devotion to them. Thus the flavour of each chocolate is related to natural elements, creating a totally innovative flavor that evokes memories of wild landscapes.
