Mos is a rebranding concept for an Italian vegan clothing company whose aim revolves around sustainability. Mos is the acronym for “Modern Outdoor Sustainability” and its name intentionally recalls the moss to suggest the protection offered by the garments.
The symbol depicts a mink whose features (such as impermeability and coating) reflects the ones of the products and its circular motion recalls circular economy.
The color palette takes inspiration from the natural world (shades of green and grey) and uses yellow as a vibrant accent color to engage a younger audience and to give a more modern look to the visual identity.
