Villa Manin is a Venetian villa located in the heart of Friuli Venezia Giulia (Italy) built during the 16th century.
In recent years (after multiple renovations) the villa became seat of a contemporary art center
hosting both international exhibitions and cultural and botanical events within its marvelous park.
This rebranding concept aims to give a more contemporary look to the visual identity and to better differentiate the activities of the villa giving each a color: white is used for the exhibitions, yellow/orange for concerts and cultural events and green for the botanical events. The palette takes inspiration from the building’s main colors and from its natural surroundings.
The new logo focuses on the most iconic element of the villa (its facade) by using the negative space
This rebranding concept aims to give a more contemporary look to the visual identity and to better differentiate the activities of the villa giving each a color: white is used for the exhibitions, yellow/orange for concerts and cultural events and green for the botanical events. The palette takes inspiration from the building’s main colors and from its natural surroundings.
The new logo focuses on the most iconic element of the villa (its facade) by using the negative space
of its windows, while using a clean and spaced typography.
