For this somewhat ephemeral exhibition, I designed a quick visual identity, along with some brief notes on what this project is. CAPRG (Contemporary Arts Practices, a Rough Guide) was an elective course taken by Mr Himanshu Desai at NID Ahmedabad, and this was an exhibition created in response to the course.
Since the semester was going on online, we decided to have an Instagram exhibition, so everything was made keeping Instagram in mind.
The 3x3 grid becomes a metaphor for Instagram's interface, and frames the content of the introductory posts. The typography is almost basic, to come off as neutral against the vast diversity of the artworks on display. The colours represent the digital nature of the display.
For the purpose of documentation, i also made a microsite on Persona, which introduces this project, and leads to the Instagram page as the gallery.
visit the website: caprg.persona.co
Invitational Posters for the event // originally made as emailers.
CAPRG '21: Media & Society is up for viewing on Instagram.
