ERBA DEL CHIANTI
A distinctive, memorable, characterized and characterizing sign.
Consisting of the logo alone, one or more pictograms combined with it, an image...
A brand is understood as an aggregate of more or less complex concepts, ideas, sensations and emotions, unrelated to the product/service
and linked to the most human part of the company that it must embody.
The brand illustrated in the following pages is built (designed) according to these simple "rules" and therefore:
Consisting of the logo alone, one or more pictograms combined with it, an image...
A brand is understood as an aggregate of more or less complex concepts, ideas, sensations and emotions, unrelated to the product/service
and linked to the most human part of the company that it must embody.
The brand illustrated in the following pages is built (designed) according to these simple "rules" and therefore:
It is not linked to what the company produces (so as not to preclude future paths)
It is ductile and scalable (it can be reproduced on multiple surfaces with various techniques)
It is not binding (it can be used in accordance with future communication whatever it may be, as long as it is in accordance with the original values of the brand identity)
Through the style used and the subject represented it evokes the desired concepts even in its most basic form (black and white)
