RULE'S 3D ICONS
Rule helps its customers to grow thanks to an intelligent digital communication platform. For Rule we created a customized and scalable set of 3d illustrations, in order to make the brand communication unique and captivating. The illustrations lead users in the navigation of the website and can be adopted by the brand on social channels and communication material in general.
In addition to the individual models, also materials, compositions and animations were made in accordance with the guidelines of the brand.
The whole project was done in Blender, starting from hand drawn sketches and then finished in Photoshop (After Effects for animated illustrations).
In total, more than eighty compositions were made in about three months of work.