Fitness Gamification Prize
2020 - Bending Spoons
Bending Spoon is a leading Italian company in the production of mobile applications. We have designed a series of fitness-themed badges for them to accompany the introduction of gamification in an app. Starting from the Reuleaux Triangle we have designed a shield enriched by wings, a symbol of speed and movement, to which you can combine the level numbers and various objects related to fitness and competitions. The result, declined with different colors and materials, rewards the user with increasingly important and precious trophies for a total of 20 badges.
The final result was achieved by rationalizing materials and color palettes, in order to make everything more manageable and streamlined. In the presentation we have decided to also bring back the original color palette, thus also proposing combinations not foreseen by the final application, but of considerable impact.
