________ 01
Grupa Drotex
offers variety of forms of aggregate, they work in reclamation market.
We were asked to do refresh of existing logotype and create coherent brand identity across all fields.
Scope of work
logo design
brand identity
Collaborators
Dominika Zogornik
________ 02
Old Logo
Previous logo lacked distinction. It was generic and didn't resonate with users. So we decided to give it absolute fresh start, and create sign tailor-made for their brand.
________ 03
Our proposal
In new logo we concentrated on 3 various services they provide and converted them into symbols. 1. Selling of aggregate 2. processing of rubble into aggregate and 3. Recultivation of industrial green areas. With typography we tried to keep it simple and gave it a little oomph with outlining g with d and repeating that p and t.
Company materials
Thank you for your time! 🙌
