Pixelcraft Studio

________ 01

Pixelcraft Studio

is a 3D Artist & Enterpreneur in archi-viz industry.

Main goal of this project was to create a brand where commitment to detail and need to share knowledge work together. We had to find ways to show his skillset and portfolio, as well as need to work with clients in a partnership.

Scope of work:

brand strategy

brand identity

website design&development

Collaborators:

@Dominika Zogornik

________ 02

Brand Strategy

We started with CORE strategy system to identify brand goals and define uniqueness in the market filled with many creative professionals that deliver stunning, almost real Computer Generated Images. Our work highlighted fact that Founder is a person that would like to work with clients, not just for them. That thought become our starting point for further design steps.

________ 03

Logo

Computer Generated Images are unique form of presenting design. They are used in almost every way of advertising, and nowadays it's virtually impossible to tell apart photograph from 3D rendering. Founder of Pixelcraft Studio believes that images carry multiple meanings, they are not just graphics, therefore we came up with logo that uses negative space to hide X in PXC (Pixelcraft Studio acronym) and create unique hourglass symbol between P and C.

Symbol and Typograpy

Creation of hourglass symbol allowed us to use it as branding element for various uses (patterns, marks, social media icon etc.). It had been paired with simple sans font - Roboto, to highlight professional approach and maintain awareness of up to date product.

________ 04

Business Card

We designed budsiness cards in two versions - black and white. That way we emphasize creativity of Pixelcraft Studio owner and his unconventional approach to set standards.

________ 05

Website

Gallery

Project gallery had been set on flexible grid system, to allow images to appear in their proportions and emphasize composition. Open form is unified by labels aligned with left lower corner of each image.

Work Approach

Multiple things from Brand Strategy Session made us realise that it cannot be another page with cool landing, portfolio, about me and footer. We had to add section where it is clearly stated that it's not a factory of 3D images. It is a studio of collaborative work where both clients and craftsmans end up happy and educated.