________ 01
Fabmet
is a steel manufacturing company.
Recently firm decided to update their image and refresh existing logotype due to expansion of services.
Scope of work
rebranding
Collaborators
Marcin Woźnica
________ 02
Existing logo
________ 03
Sketching phase
This project was unique in amount of sketches and variants we crafted for our client. Work was divided into 2 main parts. In first phase we concentrated on dot as a symbol that was really important for investor. In second phase we were working on typography.
Dot as a symbol
So we started from dot as it stands in brand mission with turning concepts into reality. Existing dot lacked distinction and had no character. New symbol becomes memorable and resonate with typography in next step.
________ 04
Typography
Main goal was to keep character of existing text and clean it up. We maintained slightly squeezed letters with higher readability.
________ 05
Logo
When compared side by side it is easy to notice that new mark has distinctive design. Symbol can stand alone and be connected to the brand. It became easier to read.
Color
Color palette was changed to lower contrast between colors, so we could lower eye-strain. Dark grey used in new logo made it more professional and will work better with photos of steel products manufactured by Fabmet.
Scaling
Due to many applications from digital to physical materials we decided to prepare truly scalable logo, that starts from small uses such as clothes, product signing up to whole logo with slogan.
Mockups
Thank you for your time! 🙌
