Just Eat
Food campaign Milan
Food campaign Milan
The tension
When using takeaway people feel like they’re cheating on food. It's common knowledge that when ordering through food delivery services, people feel they’re sacrificing something for the sake of convenience and immediacy.
When using takeaway people feel like they’re cheating on food. It's common knowledge that when ordering through food delivery services, people feel they’re sacrificing something for the sake of convenience and immediacy.
The challenge
Just Eat wanted to break the food dogma lightening up every food choice, challenging any norm or cliche encourage people choosing whatever they want, whenever and wherever they want.
Just Eat wanted to break the food dogma lightening up every food choice, challenging any norm or cliche encourage people choosing whatever they want, whenever and wherever they want.
Campaign
What you want, whenever you want.
In all the major Italian cities we created an OOH campaign promoting all the best selling food available on Just Eat. All the billboards became an invitation to always enjoy the food they want, whenever they want it.
What you want, whenever you want.
In all the major Italian cities we created an OOH campaign promoting all the best selling food available on Just Eat. All the billboards became an invitation to always enjoy the food they want, whenever they want it.
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Year: 2019
Role: Creative & Art Direction
