Love the Game. Love the Fit.
The team had an opportunity to create brand identity for GUROBU, the distributor for Mizuno softball & baseball gears and equipment in Singapore. The main sponsor for Team Singapore Softball team.
The challenge was to create the right brand perception for consumers who had little or no awareness of the brand, its offerings, and to appeal to both retail consumers as well as dealers. The brand needs to be regional facing, ready to break into new markets in Southeast Asia.
Client: GUROBU
Agency: Silicon Plus Communication
Role: Creative lead, Conceptualisation & Execution
Year 2019
Agency: Silicon Plus Communication
Role: Creative lead, Conceptualisation & Execution
Year 2019
01 Logo explained
02 Supergraphic System
03 Applications
04 Photoshoot
Behind the scenes
T H A N K Y O U F O R V I E W I N G
Chief Creative Director: Sa'at
Creative Head: Wilson Foong
Designer: Debbie & Suzette
Senior Copywriter: Arlene
