To convince young women across SG, HK and Taiwan that skin health begins with a pore care daily ritual.
I N S I G H T S
City life and its pollution, UV and blue light harmfully affect young women’s pores every day – resulting in poor skin health. Yet many young women across the region overlook their pores.
S O L U T I O N
We first launched a 2-mins hero video with EN/HK/TW translations for different markets to explain how and why beauty begins with pore health. The video was then repositioned and recreated into 4 video parts highlighting further on the benefits of Super Keana Lotion.
We also created a visually arresting series of product-based social-media posts to highlight the importance of pore care.
Client: Johnson & Johnson // Labo Labo Agency: Zeno Group Singapore Role:Design, Execution Year 2018
H E R O V I D E O
P R O D U C T E D U C A T I O N
R E S U L T S
In the span of a year, followership for this pore-care favourite grew by a massive 436.3%.