L A B O  L A B O​​​​​​​

PORE CARES

B R I E F​​​​​​​
To convince young women across SG, HK and Taiwan that skin health begins with a pore care daily ritual.


I N S I G H T S 
City life and its pollution, UV and blue light harmfully affect young women’s pores every day – resulting in poor skin health. Yet many young women across the region overlook their pores.


S O L U T I O N​​​​​​​
We first launched a 2-mins hero video with EN/HK/TW translations for different markets to explain how and why beauty begins with pore health. The video was then repositioned and recreated into 4 video parts highlighting further on the benefits of Super Keana Lotion. 

We also created a visually arresting series of product-based social-media posts to highlight the importance of pore care.


Client: Johnson & Johnson // Labo Labo
Agency: Zeno Group Singapore
Role:
Design, Execution
Year 2018
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H E R O  V I D E O
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P R O D U C T   E D U C A T I O N


R E S U L T S​​​​​​​
In the span of a year, followership for this pore-care favourite grew by a massive 436.3%.


T H A N K  Y O U  F O R  V I E W I N G



 
Executive Creative Director: Melanie Clancy
Associate Creative Director: Andrea
Art Director: Wilson Foong & Ze Jian
Copywriter: Szi Ying
Designer: Wan Wen

Hero Video Animation House: Mummu London