S H I S E I D O​


B R I E F​​​​​​​
Localize the global #FindYourStrength campaign, bringing in an inspiring female role model to exemplify inner strength and boost Ultimune conversion

S O L U T I O N​​​​​​​
To show Singapore that beauty is strength, and strength is the beauty! Shiseido partnered with Angela Lee, ONE Women’s Atomweight World Champion as the beauty ambassador who inspires women to harness their strength and beauty with Ultimune.  

To bring the idea further, we created an ad in women magazines that shows a half-page beauty ad and another half-page as product placement ad. The readers will be tricked, thinking that this is a typical beauty ads, however it is not!. The readers will then tear the perforated lines revealing a full ad with Angela showing her strength beautifully!

Client: Shiseido Singapore
Agency: Zeno Group Singapore
Year 2017

C O N C E P T   


B E H I N D   T H E   S C E N E S 

T H A N K  Y O U  F O R  V I E W I N G

Executive Creative Director: Melanie Clancy
Art Director: Wilson Foong (Concept) & Ze Jian (Execution)
Copywriter: Dave Tai