Bongani — Spirit of Africa | 2016
Every story about Africa starts with an adventure. This is ours.
Our very own tale of discovery, one where local knowledge and symbolic culture were the main assets to emphasize. One where we were able to enhance beauty and meaning while promoting an attitude of pride, sophistication and pure strength.
The challenge was huge: to create the first brand of handmade cigars from Africa, made in Mozambique. In a market where codes and origin are specifically branded, how could we promote a new geographical player?
At BLUG, we decided to face this challenge, along with the client, facing all odds and adversative conditions.
