PLMJ — Transformative Legal Experts | 2020
We want to present a case that is much more than an argument about rebranding: it is a case study about the excellent understanding found between Blug and PLMJ. We came together to communicate and emphasize the unique personality of PLMJ's presence on the market for over 50 years. And, together, we found its' ideal form of manifestation.
This is a case study of the practice of Theory, in which we interviewed witnesses and stakeholders, to make room for a continuous and evolutionary collaborative process of creating an identity, tone and brand. The result could not make us more proud: we managed to help the brand's unmistakable attitude and personality express themselves assertively in all their dimensions, throughout all of the brand's moments of communication and manifestations.
