Mulberry Hill — Living above | 2019
Outstanding Amoreiras hill marks the profile of the city and offers one of its' best views. It is home to one of the most desired neighborhoods, providing a central location and implying successful urban living. So, how can we innovate, in an area where the real estate offer is booming? How are we able to transform and recreate the identity of a building in one of the most well-known streets in the area? Creating a name, a character, and a communication proposal that reinforces the importance, privilege, and success that implies living at the top.
The top of the city became a geographical reference to all of our communication. The positive symbolism was associated with the exclusivity of living on the highest point of the capital. The need to create differentiation, due to the countless undertakings related to this location, guided us in choosing a more poetic, more romantic, and more inspiring path.
